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Björn Thoren established the company Creative Concept Nordic AB. Björn started to work mainly as Mangement Consultant, but soon he noticed that there was a high demand for developing private label from the Nordic retail chains. After a couple of years the main focus was developing only private label.


The business is growing and the company is hiring her first employee. The company moves to the existing office in Täby, 15 km north of Stockholm. The beginning of exporting to the Nordic market.


Scandinavian Healthy Brands AB is acquired and the company starts to sell foodsupplements and starts with E-commerce. The new business is organized in the sister company House of Wellness Sweden AB. At the same time, a group structure is established and the parent company Pharmacept Sweden AB is formed.


TopFormula Healthcare AB is acquired and  the company is growing in E-commerce. The company has her first own factory in Norrköping. TopFormula Healthcare AB is a sister company of Creative Concept Nordic AB.


The company buys the bankrupt Petefa AB and the factory is assembled and sent to the factory in Norrköping. The factory in Norrköping is being build at the same time. Next to machinery and inventory, the company has access to Petefa’s GMP routines and to all the recipes. Creative Concept starts with expanding outside the Nordic region and hires a person to take care of the Dutch market.


The companies premises in Norrköping are further expanded. The company receives the GDP (Good Distribution Practise) status from the Swedish Medicines Agency (Svenska Läkemedelsverket). An external CEO is employed for Creative Concept Nordic AB.


The company continues with expanding and has for the first time a sales of 10 million Euro. The factory in Norrköping receives the FSSC 220000 certificate. The company group has 30 employees in total.